No Struggle, No Progress
Eight of these ten stations delivered double-digit shares during Fall 2021, including the two ranked first and second, each delivering at least a 12 share 12+. Leading the pack is Holladay Broadcasting of Louisiana's “Mix 101.9” KMVX in market 234, Monroe LA, with Reach Media's Rickey Smiley mornings and locals Rob Lloyd and Operations Manager and Program Director Chris Collins handling middays and afternoons. “Mix 101.9's success starts with the music. We have a playlist catered to this area which drives the station,” Collins says. “That is helped by my being in the market for 29+ years and learning what works. Our local dayparts are very strong with announcers that have close ties to the community. That plus our community involvement are the keys to our success. Thanks for listening and making us #1."
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