Prime Time at Jackson State

8-time NFL Pro-Bowler, check. 2-time NFL Superbowl champion, check. 14 seasons as an NFL player and 9 seasons as an MLB player, check. Now, famed sports star Deion Sanders can add HBCU coach to his long list of job titles while changing the SWAC Terrain in more ways than one.. On Monday, September 21, 2020, Primetime arrived in Jackson, MS, to begin his first week as head football coach at Jackson State University. Jackson State University is a public Historically Black College University (HBCU), the fourth largest university in the state, and is a member of the Southwestern Athletic Conference (SWAC). In a press conference held Monday, Coach Sanders expressed his excitement to be the university's newest hire. "I am truly blessed to be the 21st head football coach of Jackson State University. It's my desire to continue this storied tradition and history of JSU and prayerfully bring more national recognition to the athletes, the university, the Sonic Boom of the South, and HBCUs in general," Sanders said.

Prior to his new role, Sanders enjoyed retirement from a career as a professional athlete that spanned two decades, worked as a professional football commentator, co-founded Prime Prep Academy charter schools in Texas, and currently hosts his own podcast called, "21st & Prime".